Rite Aid is a chain of stores offering healthcare and consumer goods across the US. Their brand has needed a face lift for a number of years, as it has remained stagnant and disengaging. Through gaining an extensive understanding of the company’s core values and purpose, I developed an integrated identity system that brought new life to the brand. The new brand intersects clean lines and an iconic star in order to more accurately portray the personality
of the brand and better reach their target audience.

Rite Aid Rebranded



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