OH! Font

The Opportunity Hub within the College of Literature, Science, and the Arts (LSA) at the University of Michigan was a new program offering mentoring, coaching, internships, scholarships, and many other layers of support to students within LSA. While the organization was undergoing the development of a new brand, they were in need of various deliverables to promote what they do and effectively tell their story. I developed a custom font for all student-facing materials. We wanted the font that felt hand-made and was easy for students to relate to. Because we were going to use this across multiple deliverables we also wanted the font to be legible at any size. The main reason why we developed a custom font was so that the Opportunity Hub team could utilize it with design templates we had provided for their event promotions. When developing the font I included multiple versions of the same letter to provide variety throughout paragraphs of text.