Opportunity Hub Brand

The Opportunity Hub is a career exploration center within the College of LSA at the University of Michigan. It’s a fairly new entity in which LSA connects undergrads with alums, employers, internships, jobs, and career-learning opportunities. I had the opportunity to support the launch and growth of the Hub since its infancy. I developed numerous promotional pieces, print and digital collateral, and designed and implemented their brand across various platforms. Their logo was already established as they are part of the University of Michigan. What they needed was a way to stand out and appeal to specific audiences in a unique way. It was my job to determine a color palette that worked with the U-M brand colors and develop graphic solutions that could be used in communication pieces. This let me to create a custom hand-drawn font, a series of graphic elements, photoshop brushes, and design templates. I also conducted photoshoots and art directed freelance photographers to build a usable and impactful photo library for the Hub. In addition I created brand guidelines the ensure proper usage and implementation of the brand.