Crafthouse Cocktails Packaging

Crafthouse was launching a new product of cocktails in a can. They asked for multiple concepts that would reflect the essence of their product with a design that would stand out against other products on store shelves.

One approach was to brand the series of cocktails under the label Laughing Stock. This concept drew on a fun animal theme: Moscow Mule: Laughing Mule; Gin & Tonic: Laughing Sheep; Margarita: Laughing Goat; Vodka & Grapefruit: Laughing Cow. The second approach was under the label EZ Street, which focused on a more modern style with bright colors, clean lines, and a laid back relaxing feel.